A car service booking experience for a multinational automaker.
Liaising with the European headquarter stakeholders and leading a junior UX designer, we created a more efficient booking experience.
Updating the user flow
Redesigning the existing journey meant that we could remove inefficient and redundant steps.
Our proposal also included creating accounts for return customers and smart reminders for appointments.
Carefully outlining each step and form behaviour, as well as adding additional tips to help customers who are unfamiliar with their vehicles.
What I learned
The opportunity allowed me to collaborate with teams from the US, UK and Europe. I enjoyed learning the different vocabulary and processes between North American and European automotive industries.