Financial editorial strategy

Workshop assets for a bank’s new editorial strategy.

Working with a UX lead and a content strategist, we created personas, customer journeys, and a competitor analysis presentation.


Based on prior research documents, I created personas to help stakeholders empathise and brainstorm for editorial topics.

Customer journey map

Our team wanted stakeholders see all customer touchpoints in order to create a wholesome brand experience. I developed this journey map as a high level stimulus for the strategy workshop.

Competitor/comparator analysis

The bank’s product and editorial pages were in need of renewal. I created a full competitor analysis with examples of trends and best practices. In the end I had the opportunity to present my findings to the client.

What I learned

The deliverables created were widely used by participants in the strategy workshop, helping generate ideas and shaping the content strategy for the year.

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